ASCEND by HERU
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Our client app for iPhone, Android and the web: request a trip, follow it live, manage your passengers and keep every document in one place.
Private jet charter · Jet card & fractional guidance · Aircraft ownership
Your trusted advisor in private aviation.
We believe the most important factor in determining your fleet portfolio is how you fly, not how often you fly. The nature of your trips defines the optimal strategy for deploying aviation assets.
Advisors available 24/7: +1 201-205-1200
Common industry issues
Private Aviation Pitfalls
Limited Guidance
- Operational missteps that could be avoided are occurring due to gaps in team experience.
- You recognize that your current vendor may not have the same depth of experience you require.
- The team appears to be executing tasks rather than driving strategy.
Inadequate Infrastructure
- When problems occur, the level of customer support falls short.
- During high-stakes moments, you're relying on external advisors for guidance.
- Failure to analyze itineraries at booking leads to fewer successful results.
Divergent Expectations
- You feel unsupported before the mission has reached completion.
- Recurring, preventable disruptions and delays are diminishing the value promised.
- There is a lack of post-mission evaluation or insight.
- The presented options lack transparent or consistent reliability benchmarks.
Tightening of Supply
- Stronger alternatives are being overlooked due to limited cross-platform knowledge or access within your team.
- Your current team’s ability to provide tailored solutions is limited by the current aircraft availability.
- Overbooking driven by historic demand is contributing to downstream operational delays.
Our Services
Heru Aviation is a distinctive aviation advisory firm, serving as your personal flight department. With over five decades of collective experience, we oversee and influence every aspect of your journey, delivering strategic, unbiased, and tailored guidance across all models—ownership, fractional, jet cards, and charter.
The dynamics of each trip determine strategy. People want confidence that they can access aircraft within a defined price cap. Many jet card and fractional providers build their offerings around this promise. There is no single program that can consistently deliver the best value. Acting as your personal flight department, Heru Aviation bridges the gap and creates an environment that saves time, improves reliability, and maximizes economics.
Charter, Jet Card & Fractional Flyers
Every Trip, Start to Finish
- Advise on new flights with pre-flight reviews of weather, crew, aircraft status, to preempt disruptions and boost success rates.
- Address timing and route challenges.
- Coordinate catering, ground transportation, and auxiliary services for seamless flight support.
Clear Costs, Every Month
- Break down all expenses, benchmark against regional peers/budgets, and deliver clear monthly updates using client data.
- Flag utilization issues, hold vendors accountable for failures, analyze costs for transparency, and audit statements.
Program Reviews
- Conduct ongoing assessments of program commitments vs. current needs.
- Advise on maximizing existing contracts/incentives, navigating unfavorable terms through quarterly reviews.
- Deliver regular updates on market trends.
Aircraft Owners
Buying, Selling & Management
- Heru Aviation helps clients regularly evaluate whether their current aircraft management company is still the best fit for their needs.
- By acting as a single, trusted point of contact for all parties, Heru Aviation saves owners time, reduces complexity, and provides peace of mind.
- Leveraging up-to-date market intelligence, Heru Aviation monitors asset values, operating costs, and emerging opportunities so clients can make confident decisions about their current arrangements. Its experts guide the full lifecycle of aircraft selection, purchase, and eventual replacement, ensuring every step aligns with each client’s financial, operational, and lifestyle goals.
Peak-Season Planning
- Advanced scheduling and itinerary review allows teams to anticipate supplemental lift requirements—such as additional charters—and solve issues before they become urgent, maintaining service reliability.
- This approach builds reliability into daily planning, allowing clients to focus on their travel needs without constant worry.
- Teams conduct thorough evaluations of complex itineraries to identify potential bottlenecks early, while anticipating supplemental lift needs to avoid scrambling for alternatives during peak times.
Protecting Your Aircraft's Value
- Review operating plans and maintenance with a focus on preserving and enhancing the long‑term value of the aircraft.
- This includes advising on cost‑reduction strategies that protect safety, reliability, and regulatory compliance, so savings never come at the expense of asset integrity or resale value.
The Heru Aviation Advantage
An advisor who works for you, not for an operator or a fleet.
Fewer surprises
We review every itinerary before it is booked and watch it until you land, so problems are solved before they reach you.
Independent advice
We have no aircraft, fleet or program of our own to sell. Our recommendations follow your trips, nothing else.
- 2,800Flights advised on per year
- 2017Founded
- 50+Years of combined experience
- 24/7Advisors on call
We arrange flights only with FAA Part 135 certificated operators rated by ARGUS or Wyvern.
Where clients fly
Featured Routes
Winter favorites
New York to and from
Palm Beach
The height of the Florida season, there and back as often as you need.
New York to and from
Aspen
Ski season in the Rockies, with the mountain's weather and daylight rules planned in.
New York to and from
St. Barths
A short island runway that only some aircraft and crews may use. We plan the right one.
New York to and from
Turks & Caicos
Caribbean sun, with passports and customs arranged before you leave.
Spring favorites
New York to and from
Palm Beach
The end of the season, and the trip home with everything you brought.
New York to and from
The Bahamas
Islands close to home, with customs arranged before you leave.
New York to and from
Charleston
Spring in the Lowcountry, for a long weekend or a week.
New York to and from
The Hamptons
Opening the house for the summer, from Memorial Day on.
Summer favorites
New York to and from
Nantucket
The island for the weekend, without the ferry or the traffic.
New York to and from
Martha's Vineyard
Friday out, Sunday back, timed around your week.
New York to and from
The Hamptons
East End weekends, by jet, seaplane or helicopter.
New York to and from
Aspen
Summer in the mountains, for festivals, hiking and cooler air.
Fall favorites
New York to and from
Palm Beach
The start of the season: open the house and settle in.
New York to and from
Napa Valley
Harvest season in wine country, coast to coast.
New York to and from
Charleston
Mild fall weather in the Lowcountry.
New York to and from
The Hamptons
Quieter September weekends on the East End.
More from Heru Aviation
New to private aviation?
How chartering works
Step by step from your first request to wheels up, a guide to aircraft sizes, and what to expect on the day.
Let's Talk
Interested in learning more about our services?
Prefer to talk now? An advisor answers 24/7 at +1 201-205-1200, or email info@flyheru.com.
Thank you
We have your message, and a Heru advisor will be in touch shortly. If your trip is urgent, call us any time at +1 201-205-1200.